Challenge

Transform the dull Player Safety page into a lively page that appeals to parent's concern for online safety and speaks to children about how to stay safe. I brought forth the levels of safety features that exist inside the game and also added an interactive education piece about password protection.

My Deliverables

Content research
Wire framing
Art direction
Pitch project for executive approval

 

Original

 

Content Research

I looked within the Club Penguin game to draw out all the existing features which make the game safe for children.

The ModeratorInside the game, players always have access to help from an adult by clicking on the Moderator Badge.

The Moderator

Inside the game, players always have access to help from an adult by clicking on the Moderator Badge.

Types of Safe ChatBefore players get an account, parents can set the preferred safety measure for their children's online experience.

Types of Safe Chat

Before players get an account, parents can set the preferred safety measure for their children's online experience.

The Virtual CurrencyPlayers gain coins for playing games. These coins are used as virtual currency - to buy clothes, furniture and snacks for penguins and their pets.

The Virtual Currency

Players gain coins for playing games. These coins are used as virtual currency - to buy clothes, furniture and snacks for penguins and their pets.

 

The New Club Penguin Page

I aimed to redesign the page in a way that is engaging for parent's and children alike. 

 

Psychology and heuristics applied in the redesign

Chunking InformationGrouping information into manageable units that are more easily processed and remembered.

Chunking Information

Grouping information into manageable units that are more easily processed and remembered.

Recognition over recallBuilding awareness of the important moderation badge that children can recognize inside the game.

Recognition over recall

Building awareness of the important moderation badge that children can recognize inside the game.

Loss aversionThe fear or losing something that's ours motivates us more than the prospect of gaining something else.

Loss aversion

The fear or losing something that's ours motivates us more than the prospect of gaining something else.