About the project

In 2013, I was an Information Architect at Publicis working on WestJet's first mobile app. The project required analysis of WestJet data and close collaboration with Data analyst from the WestJet team in Calgary, Canada.  

The challenge

Design a simple experience for users looking for scheduled flights on mobile. Showcase the vast number of destinations that WestJet has scheduled flights to in the U.S and Canada. Help users get started with booking flights.

Process and artifacts

Journey Mapping → Wireframing → Prototyping→ Pitch & Presentation

UX Wires